Ever gone to a film festival and wondered who the hell put the entire, amazing thing together? Meet Archana Jain and Monika Sharma, founders and managers of Product of Culture (POC) and one of its signature events: The South Asian Film Festival of America (or SAFFA). Archana and Monika tell us all about the creation of POC – a collective that amplifies Brown creatives and brands – and the ins and outs of running a successful film festival. BONUS: Monika also provides tips to anyone submitting their projects to festivals! It's a must-listen, especially for first-time filmmakers and submitters.